Four Ideas To Break the Marketing Norm for Your Business | Other

Breaking the norms in your business should be something to consider and plan for. Doing so will allow you to “test the waters” to see what works best for your business, you, potential partners and your audience. It is also a great way to have some fun, and show more creativity.

Over time, your audience grows accustomed to your brand and you, they still want to see you and your products, but they want to see new content and marketing, and you should want to produce such things, too. This keeps not only your audience interested, but it keeps you, the creative from becoming burnt out, so to speak.

Below is a list of ways to consider breaking the norm for your business or blog:

*Disclaimer: this post may contain affiliate links and is a paid post. none of this at any cost to you the potential consumer!

MEDIA KIT

Create a media kit that is unique to your business and you. You kind of want to tell your story, so that potential partners know what to expect when working with you, which will help you build your brand and business. You want to include your contact information, your stats, possible partnership opportunities. Try to include a testimonial from a current or previous client; use two to three sentences about your work. Which brings me to our next idea.

USE TESTIMONIALS

I know, this is not a new idea to be exact. I visit a lot of blogs and websites, and I honestly don’t see testimonials enough! Testimonials are a great way to build confidence and show transparencies in your business with your potential clients.

THANK YOU NOTES OR CARDS

I feel like Thank Yous are not done often enough either! This could be as simple as writing a handwritten card thanking your customer for their business or it could be a professional thank you card thanking a partner for the chance to work with them. Taking the extra step to show your gratitude could very well pay off in the end.

VIDEO BUSINESS CARDS

Business cards have been used for a very long time, but in today’s social media and internet driven world, a business card doesn’t serve much use. That is where video business cards are great tools to implement, whether you are a internet based business or brick and mortar business.

A video business card does exactly what a business card was invented to do, and then some. Why would you not want that? The purpose is to get more information in one place, at one time, to keep your potential clients and audience from having to look all over your website and social media to find about you or your business.

You could even throw in testimonials as a part of the video. The Brunch Money specializes in creating these Corporate Video production in Atlanta and in one of their blog posts I read, they talk about breaking norms and using your testimonials from clients in your video, they list a statistic for leads from the testimonials on the video business cards at an 89% rate! That is insane!

The Brunch Money has some of the most creative video business cards I have ever seen, you can tell they are very passionate about what they do! They also believe that there is no business too small or too large to work with!
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Have you considered a Video Business Card? What are some unique things you are doing in your business or for your blog to break the norm?